About Us

David Magahy is the Principal Photographer and works with a number of other photographers and assistants to bring you a variety of experience in many aspects of quality digital photography. Originally from Northern Ireland, David emigrated to Australia in 1986 and has been involved in the computer graphics industry since the beginning of the Desktop Publishing revolution around that time. He was an account manager for Apple Computer's leading Corporate Reseller in Melbourne, servicing large government and corporate accounts as well as advertising agencies. This was a very dynamic time in the graphics industry when great change was taking place from traditional art methods to the new computer graphics software and all of the early workflow problems from fledgling networking to poor quality colour matching. How things have changed in 20 years. In 1987 a 20Mb Apple external hard drive cost $4,100 whereas today a 16Gb USB3 thumb drive costs $20. In 1999 he took a step into photography and saw the need to move with the newest revolution: digital photography. This was a relatively easy transition for him following on from his experience with the graphics softwares such as Photoshop and QuarkXpress. David and his team are committed to keeping up to date with the latest software innovations to bring the client the best outcome for their investment. Recent research of small and large company websites reveals consistently that GOOD PHOTOS MOVE MORE PRODUCTS. Think about this for a moment, especially if you have purchased anything from EBay or Gumtree. The image quality on those sites borders on atrocious to indecipherable , yet we make purchasing decisions based on this minimal information. Don't let that happen to your business. Buy some extra storage capacity and store bigger, clearer images of your products. Most of your demographic is probably on some form of broadband by now. But do have a scaled down version for the 40% of smartphone users browsing your site. In his "past life" David has been a 3 handicap golfer and has been lucky to play at some of the great championship venues in Britain and Europe. His interest in the game has been rekindled lately after many years away (except for the occasional hit). I started back at 14.8 and got stuck there for about six months. Then it moved downwards and after another 3 months I was down to 6.6 which is a bit more like the old days. Gotta love golf! IN 2018 David has set up a separate website for his beer photography venture. This follows on from an invite for the Gold Coast Photographic Society, of which David is a Life Member, to pick a project and get a free phonebook to explain the journey through that project. He picked Beer, not an unreasonable choice after all and a bit different from what other members had chosen. He did an intensive online course, bought some additional equipment items and then another course in a very specialised Photoshop technique designed to produce great images of products like beer in bottles or glasses. The result is that the book is done and the website has spawned a new photographic opportunity. Here's the link to the other website if you are interested.