About Us

David Magahy is the Principal Photographer and works with a number of other photographers and assistants to bring you a variety of experience in many aspects of quality digital photography.

Originally from Northern Ireland, David emigrated to Australia in 1986 and has been involved in the computer graphics industry since the beginning of the Desktop Publishing revolution around that time. He was an account manager for Apple Computer’s leading Corporate Reseller in Melbourne, servicing large government and corporate accounts as well as advertising agencies.

This was a very dynamic time in the graphics industry when great change was taking place from traditional art methods to the new computer graphics software and all of the early workflow problems from fledgling networking to poor quality colour matching. How things have changed in 20 years. In 1987 a 20Mb Apple external hard drive cost $4,100 whereas today a 16Gb USB3 thumb drive costs $20.

In 1999 he took a step into photography and saw the need to move with the newest revolution: digital photography. This was a relatively easy transition for him following on from his experience with the graphics softwares such as Photoshop and QuarkXpress.

David and his team are committed to keeping up to date with the latest software innovations to bring the client the best outcome for their investment.

Recent research of small and large company websites reveals consistently that GOOD PHOTOS MOVE MORE PRODUCTS. Think about this for a moment, especially if you have purchased anything from EBay or Gumtree. The image quality on those sites borders on atrocious to indecipherable , yet we make purchasing decisions based on this minimal information.

Don’t let that happen to your business. Buy some extra storage capacity and store bigger, clearer images of your products. Most of your demographic is probably on some form of broadband by now. But do have a scaled down version for the 40% of smartphone users browsing your site.

In his “past life” David has been a 3 handicap golfer and has been lucky to play at some of the great championship venues in Britain and Europe. His interest in the game has been rekindled lately after many years away (except for the occasional hit). He had a couple of lessons recently (with Joel Mercieca at KDV Sport Academy of Golf, Carrara) which will be the subject of a blog post in the not too distant future…mind blowing was the expression that comes to mind. The technology available today is gold compared to how lessons were giving 30 years ago. Their Danish developed technology virtually knows what you had for breakfast. Every part of your swing is analysed and represented in 3D on the screen

His daughter, Rachel,  is one of Australia’s leading pro-bloggers (inspacesbetween.com). Can I get a lesson please!! Time for the teacher to be the student I think. Ha, Ha, I am a better golfer though…